General Electric Logo

General Electric Logo - Design and History

The new GE brand system was officially launched in January 2005, which implies that GE will be using a complete new image to welcome a new year. GE believes that in the 21st century, its image should reflect the brand’s attributes and characters such as trustworthy, leading, dependable, contemporary, global, innovative, dynamic and approachable. It also best represents GE’s focus on imagination, innovation and the determination to maintain its century-old tradition of continuously bringing high-technology products and services to the market.

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