LogoMentor.com » Food Logos

Johnnie Walker Logo

Mon, 23 May 2011 21:09:11 +0000

At 15 years of age, a young and enthusiastic John Walker began to blend whisky of a fine quality in the front of his mother’s shop in a small town called Kilmarnock. He continued this for some time and when he eventually passed away in 1857 this whisky was the most well-known whisky in the west of Scotland. His son Alexander protected the whisky until 1867 and moved to also protect the name of “old Highland Whisky”. Further to this, his brother George introduced the “talk label” and “Black label” products and searched for appropriate logos that would match the high quality of the products. George met over lunch with Cartoonist Tom Browne, and the two men created the concept of the walking man, Walker then added in the branding sentence “Founded 1820 – Still Going Strong.” It is believed that this sketch is based on a caricature of John Walker although that has been the subject of some contention in the media. Nevertheless, the professional design developed by Browne was so well accepted by Alexander and George that they added in the phrases “Johnny Walker – Keep on Walking”. Iterations of this theme continue to be used today.

Coca Cola Logo

Wed, 13 Apr 2011 11:50:43 +0000

Not a very romantic start but who says that a soft drink maker needs a dash of romance to be successful? In fact the beginnings of Coca Cola were far from romantic because it was meant to be a patent medicine invented by John Pemberton who was a pharmacist. Pemberton took his medicine to Jacobâ’s Pharmacy and the taster at the pharmacy judged it as excellent. Asa Chandler, a local businessman, eventually bought the formula from Pemberton. As for the Coca Cola logo and how it started, accounts say that it was Pemberton’s bookkeeper, Frank Mason Robinson, who designed it in 1885. Cursive script is what describes the logo but more specifically, the letters are of the Spencerian typeface, said to be the predominant form of writing adopted by American bookkeepers during that era. Robinson’s script has survived to this day, earning recognition as one of the more famous scripted logos in the world. He believed that the two Cs in the name would generate distinction for the company’s products. Fact is, the Coca Cola logo has been hailed as one of the world’s most successful brands. It is now 120 years old, and if someone was interested in acquiring the rights to it, the brand alone would cost something like over $67 billion. What makes the Coca Cola logo an icon? According to Michael Burns who quoted James Wheatley, the following elements contribute to this iconic quality: the white lettering against a bright red background, the curvy letters, roll-of-the-tongue name and of course the ever sexy bottle (described by some as the hobble skirt bottle). The logo’s impact cannot be under-estimated. Wheatley said, A flash of red and a curved white line proved enough to get people thinking about their favourite fizzy pop. To summarize the elemental aspects of the Coke logo: colors are red and white, letters are cursive script (Spencerian), the 2 Cs stand out, shape of the logo is either rectangular or circular. As if the logo and brand weren’ t enough, there is now what people call “Cokelore” to prove that a string of urban legends came up as a result of Coca Cola fame. For example, that Coca Cola invented Santa Claus is highly plausible. That Coca Cola was once accused of being anti-Semitic may have also been true because it refused to do business in Israel once upon a time. And that it used to contain cocaine is not such a far-fetched idea because Pemberton did say his patent invention was meant to be a medicine.

Burger King Logo

Wed, 13 Apr 2011 11:06:44 +0000

The Burger King Company was established by David Edgerton and James McLamore who launched their first restaurant called Insta Burger King on December 4, 1954 in Miami, Florida, USA. During 1989, it was re-branded as Burger King and became internationally known. The original BK corporate logo also referred to as the “Bun Halves” was established in 1969 and lasted till early 1990s. It was a simple logo having the name “Burger King” in red letters sandwiched between two bun halves. In 1994, Burger King modernized its first logo by using a smoother font with rounded edges. By 1999, the company again updated the logo that is a stylized version of the “bun halves” logo. The new logo featuring a blue swirl gives the Burger King logo a circular appearance making it look more contemporary.

Tropicana Logo

Tue, 22 Mar 2011 10:16:39 +0000

Tropicana Products is an American based company, and was founded in 1947 by Anthony T. Rossi in Bradenton, Florida, U.S. Since 1998, it has been owned by PepsiCo, Inc. Tropicana’s headquarters are in Chicago, Illinois.

Toblerone Logo

Tue, 22 Mar 2011 10:15:27 +0000

Toblerone (pronounced /ˈtoʊbləroʊn/ in English and [tobləˈroːnə] in German) is a chocolate bar made by Kraft Foods, who acquired former owner Jacobs Suchard in 1990. It is well-known for its distinctive packaging, its prism shape (triangular prism or pentahedron) and its ubiquity in duty-free shops.

Subway Logo

Tue, 22 Mar 2011 09:39:58 +0000

Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs), salads, and personal pizzas. Most recently they started selling breakfast food early in the morning. It is owned and operated by Doctor’s Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with approximately 34,187 restaurants in 95 countries/territories as of March, 2011. It is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands (35,000 locations).

Snickers Logo

Tue, 22 Mar 2011 09:08:14 +0000

Snickers is a brand name chocolate bar made by Mars, Incorporated. It consists of peanut nougat topped with roasted peanuts and caramel, enrobed in milk chocolate. Snickers has an annual global sales of $2 billion

Red Bull Logo

Mon, 21 Mar 2011 21:12:29 +0000

This worldwide Energy drink has a logo that is derived straight from the name of the English product name “red bull.” The idea for the name and logo came from inspiration that the owner Dietrich Mateschitz received during a Thailand holiday, when he tried a sweet beverage called “Krating Daeng” or “red bull.”

Heineken Logo

Tue, 15 Mar 2011 13:02:32 +0000

Heineken Brewery (Heineken Brouwerijen) is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. Heineken owns and manages one of the world’s leading portfolios of beer brands. The principal international brands are Heineken and Amstel. Heineken is positioned as a premium brand, except for their home market in the Netherlands. Heineken is the leading beer brand in Europe and Amstel is the third largest. In Europe, Amstel is positioned in the mid-priced mainstream segment, the largest segment of the market, and is available in more than 90 countries around the world. Heineken claims that it really has two brand logos – the Authenticity logo and the Star-Heineken logo.

Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items.
Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand. It may be applied in communication, sponsorships, merchandise and packaging. Star-Heineken on a Heineken green background is preferred above on a white background, it reflects the character of the brand better.

The green bottle with racetrack label is the origin of the brand’s visual identity.
According to Wikipedia, the three ‘e’s on the Heineken logo are tilted backwards slightly, making them look like they are smiling. The smiling Es were brought in as the original label was thought too formal for the beer.

As of 2006, Heineken owns over 130 breweries in more than 65 countries and employs approximately 64,000 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger, Zywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphy’s, Star and of course Heineken.

Cinnabon Logo

Tue, 15 Mar 2011 10:58:45 +0000

Cinnabon is a chain of American baked goods stores and kiosks, normally found in high-traffic areas such as malls. The company’s signature item is a large cinnamon roll. As of July 2009, over 750 other Cinnabon bakeries are in operation in over 30 countries around the world. Its headquarters are located in Sandy Springs, Georgia.