Bass Ale Logo

Bass Ale Logo - Design and History

The Bass Brewery (pronounced /ˈbæs/ with a short a) was founded as a brewery in 1777 by William Bass in Burton upon Trent, England. The main brand was Bass Pale Ale. The company became one of the main breweries in the UK, and Bass Pale Ale was exported throughout the British Empire, the distinctive red triangle becoming the UK’s first registered trademark